Podcast #1 Elements of Design

What does it take to create good graphic design?

A knowledge and understanding of Graphic Design.

What is the difference between elements and principles?

Elements are compotents or parts of which can be isolated in any visual design.

Principals state how we organize those elements.

Name the six (6) elements of design.

Line, Shape/Form, Space, Texture, Value, Color.

What can lines aid in, when alone or combined with  other lines or shapes?

They can aid in the readability appearance, and message of a design.

Which lines suggest a feeling of rest? Why do you think?

Horizontal lines.

Vertical lines communicate a feeling of what? Why do you think?

Loftiness.

What lines suggest a feeling of movement? Why do you think?

Diagonal.

Soft, shallow curved lines suggest what? Why do you think?

Comfort, safety, and relaxation.

These lines suggest confusion and turbulence? Why do you think?

Deep, acute curves.

What element defines a specific area of space?

Shapes.

What is the difference between two dimensional shapes and three dimensional shapes?

2D: Width and Height.

3D: Depth, Width, and Height.

Describe the difference between geometric shapes and organic shapes?

Geometric: structured, and often symmetrical.

Organic: Found in nature, or can be man-made shapes.

What are abstract shapes?

Stylized or simplified versions of natural shapes.

Which basic shape projects an attitude of honesty or equality?

Square.

What do triangles suggest?

Action.

Circles convey feelings of what?

Protection, or infinity,

Describe positive space and negative space?

Postitive Space: the object, and elements used in a design.

Negative Space: shapes around and between those objects and elements.

What is texture?

The actual surface of a design with the reader actually being able to feel the texture of the paper and materials in the printed version.

It can aslo be implied through the use of layered graphics designed to give the illusion of texture in a 2D design.

Incorporating texture into a design can help do what?

Create a feeling of richness and depth.

What is value?

The degree of light and dark in a design. The contrast between black and white and all the tones inbetween. It can also be used with color. Gives objects depth and perception.

What is another name for value?

Tone.

What can the element of color do when incorporated into a design?

It can convey moods, create images, attract attention, and identify objects. It can be applied to any other element.