Assignment 13 Creative Process

Research & Inspiration
Exquisite corpses were invented in France in the late 1920s. The technique was invented by Surrealists and is similar to an old parlour game called Consequences in which players write in turn on a sheet of paper, fold it to conceal part of the writing, and then pass it to the next player for a further contribution.

Brainstorming
What will I be forming (Head, body, legs)? Adjectives or Phrases? What am I trying to communicate? Who is the audience (Us)? What colors should be used? What style should I go in?

The fish head drew my attention, but the beauty is that it's so surrealist that you have no idea it's an exquisite corpse until you look closer.

The Creative Process

The Creative Process is a series of steps you repeat every time you need to design.

Why do we need this process?

1. Improve consistency.

2. Ability to plan & time your work.

3. Raises the Quality of your work.

4. Communicate more effectively & in a more professional way.


Process

1. Research - The more you know, the easier the project will be! Research the client and the competition, Pay attention to the world around you and get inspired!

2.  Brainstorming/Inspiration - Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. Come up with adjectives to help describe your client/product. Ask yourself: Who's your audience? What message do you want to communicate? What are you trying to tell your audience? What kind of color/style would work for this audience?

3. Sketching - Thumbnails, thumbnails, and more thumbnails. Sketch to get your thoughts out and to work through ideas. Consider placement of elements, colors, ect.

4. Execute - Implement your ideas. Combine type and imagery, into a well developed composition. If the piece doesn't look how you imagined, and it isn't working, try something else. Forcing an idea won't result in a good design.

5. Critique and Revise - Take a step back, (literally) and look at your design with an objective eye. Make sure the design is effective and the message is clear.

Photocomposition

Snapshot: a quick, often spontaneous, shot taken to record a moment in time.
Photograph: Image taken with care and thought.

Rule of Thirds
Def:  Imaginary lines drawn diving the frame of the camera into thirds.

AVOID SUBJECT IN CENTER!

-Place important object where the lines intersect.
-Place Horizon Line at top or bottom horizontal divider.
-Subject can fill up entire frame for a close-up image.

Leading lines
-Lines created within the foreground or background of the composition to lead the viewer's eye through the photo.
-Lines can draw attention to one or more intended subjects or a single focal point.

Point of View (POV)
-Change the way your subject is perceived by changing the camera position.
-If you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards. The reversal works as well.

Simplicity
-Keep your background simple and clear of clutter.
-The mood and effectiveness of a photo can be altered by what is in the background.
-A chaotic composition will cause the viewer to look away.