Definition: the printed pieces that a compnay utilizes for communication purposes.
-when establishing a business, it is very important that all communications are well coordinated and tht the message of the organization is presented consistently.
-includes:
Business Card,
Letterhead, and
envelope.
Business Card
-an essential part of a stationary design.
-When you hand someone your business card, they form an immediate opinion about your company.
-Your business card does more than tell people how to find you: it says something about your company- its mission, its goals, its goals.
-Everything from the colors, font, the texture, shade, and gloss of the paper your print on says something about you.
Typically includes:
-logo
-company name
-employee name
-title
-phone number
-fax number
-email address
-company address
-web address
Design tips:
-must be 2"x3.5"
-horizontal or vertical orientation
-check for accuracy
-check for unity... continuity among other pieces.
-typical margins (.25"x.125")
Letterhead
-a printed piece of paper used to send letters, memos, ect
Typically includes:
-Logo
-Company Name
-Company Address
-Phone Number
-Fax Number
-Web Address
Design Tips
-Must be 8.5"x11"
-must be vertical orientation
-must leave room to write the letter, memo, ect- big empty space in the middle.
-check for accuracy
-check for unity
Envelope
-The packaging that contains the letter/form when being mailed. (Standard #10 envelope)
Typically includes:
-Logo
-Company Name
-Company address
Design tips:
-must be 9.5"x4.125"
-Horizontal OR Vertical orientation
-Must leave room for recipient's address and stamp
-check for accuracy
-check for unity, continuity among other pieces.
