Colors for this project may vary. In Focus Photography will need colors that make them look professional, yet creative. A shade of gray and another color might work. St. Henry Hotel will require more elegant colors to show that the experience will be nothing less than luxurious. Gold and a rich color should do the trick. Mimi's Flower Shoppe is something challenging. It will require two bright colors that don't clash, don't blind the viewer, and still look visually appealing.
As for trends, I noticed that modern logotypes often have an image that associates with the product or company, or a unique font that goes along with it. I might do this for In Focus or Mimi's, but St. Henri doesn't need it.
This logo is particularly interesting. The Q is shapes like the surrounding squares, plus it has a cool retro computerized font. These guys must be a technology company and love showing that off.
This is another cool one. Especially with the 'i' as an exclamation point. These guys must be creative.
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