The Creative Process

The Creative Process is a series of steps you repeat every time you need to design.

Why do we need this process?

1. Improve consistency.

2. Ability to plan & time your work.

3. Raises the Quality of your work.

4. Communicate more effectively & in a more professional way.


Process

1. Research - The more you know, the easier the project will be! Research the client and the competition, Pay attention to the world around you and get inspired!

2.  Brainstorming/Inspiration - Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. Come up with adjectives to help describe your client/product. Ask yourself: Who's your audience? What message do you want to communicate? What are you trying to tell your audience? What kind of color/style would work for this audience?

3. Sketching - Thumbnails, thumbnails, and more thumbnails. Sketch to get your thoughts out and to work through ideas. Consider placement of elements, colors, ect.

4. Execute - Implement your ideas. Combine type and imagery, into a well developed composition. If the piece doesn't look how you imagined, and it isn't working, try something else. Forcing an idea won't result in a good design.

5. Critique and Revise - Take a step back, (literally) and look at your design with an objective eye. Make sure the design is effective and the message is clear.